Fundraising

When considering fundraising plans, evaluate the skills, people, funds and materials you have available and then decide which method is best for you.

Direct Mail Solicitation

• Do you have a bulk mail permit?
• Do you have sufficient funds for first class mailing?
• How much can you afford for printing and production?
• Who will actually coordinate the mailing?
• Do you have a list of your own members and /or supporters?
• Always include a pre-addressed, stamped, return envelope.

Membership

In any fundraising event or mailing, always have membership forms readily available. If people want to join, take checks on the spot. Later they may not ever send a check in the mail, regardless of how much the original intent. Process memberships as quickly as possible. Send a quick acknowledgement and welcome, even if it is merely a postcard.

Newsletters

Not only is the newsletter your information connection to your members, but it should also have a form for making contributions or joining as a member in every issue.

Special Events

These events can raise large sums of money, but more often are fund-losers because planners did not get the best information first. One excellent source of information on event planning is a booklet entitled "Making Your Event Special," published by Cause Effective, 39 West 14th St. NY, NY 10011. Phone 212-807-6896. A sample appeal letter can be found in Appendix iii.

Major Donors

It is vital to do detailed research on individual major donors in advance. The most common mistake nonprofits make is not asking for enough when approaching wealthy individuals, so know how much the person is capable of and accustomed to giving. The approach should be made in person, by appointment. A board member or advisory committee member who can speak should make the approach peer-to-peer with the prospective donor.

Grants

Foundation grants can vary in size from $10 to millions. For grassroots groups, it is best to approach local foundations. Check out Grant writing.