LEADERSHIP
STRATEGIES
& TACTICS
Public Speaking
Public speaking is an opportunity to reach a group of people at one time, to educate them and recruit volunteers.
Principles of Public Speaking
- Create an outline.
- Convey the campaign by describing the problem to be taken.
- Convey a sense of excitement.
- Describe a set of ways to get involved.
- Assume your audience had never heard of you or your campaign.
Tips for Public Speaking
- Have a presentation written out ahead of time and know it well.
- Rehearse your speech. Practice role-playing with your group taking the part of hostile questioners.
- Set up beforehand.
- Use visuals as much as you can.
- Always circulate a sign-up sheet.
- If nervous before your speech, move around a little. If you can't move around reach down and pull up on the bottom of the chair with both hands.
- Start your speech by telling the audience that you are not used to public speaking and are nervous. This will create a rapport with the audience because 90% of them have the same problem.
- Urinate before and at breaks. It is disturbing to get up in the middle of the meeting to go to the bathroom.
- During breaks and after the meeting talk to the opposition. Often one can find out more about a person's positions during a break than in several days of meeting.
- Insist on formal minutes at every meeting, signed by both parties.
Qualities to Project
- Sincerity. Avoid subjects on which you do not have deep convictions. Base your opinions on careful study.
- Fairness. Acknowledge opposing arguments. One aspect of fairness is accuracy.
- Likable image. A person displaying warmth, friendliness and good humor has a distinct advantage in all speaking situations.
- Dynamic quality. The listener should see the speaker as a person of action, someone who gets things done.
- Expertise. The surest way of proving your expertise is to be well prepared.
- Respect your audience. Avoid rudeness or contempt for people. Do not talk down to your audience.
- Professionalism. Dress appropriately and conduct yourself with discretion and avoid negative comments.
- Be prompt. Arrive at meetings early to size up the space and possibly rearrange chairs.
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